TIL (Today I Learned) about Greenwashing
What is greenwashing? Coined by environmentalist Jay Westerveld, greenwashing refers to the practice of 1) falsely or deceptively advertising an organization’s environmental efforts, 2) spending more resources to promote how green an organization is than were invested in actual environmental efforts, and/or 3) relying on tokenistic actions. Greenwashing is essentially a deceptive strategy to make … Read more
